E-commerce · Platform Strategy
CMS Migration That Paid for Itself
They were bleeding money on an old CMS — expensive plugins, constant maintenance, content updates that needed a developer every time.
Strategy first.
Design second.Results you can see.
I'm Cliff Huizenga — product designer, creative director, and the person you call when you're tired of agencies selling you on pretty websites that don't move the needle.
15+Years Experience
SeniorSolo Studio
Web, Product& Brand
CT-BasedRemote-Ready
Selected Work
The work that earned the next conversation.
Healthcare · Local Search
Local SEO That Booked for a Year
A naturopath leaving his old practice to start fresh needed patients — fast. I optimized his local search presence and set up Google Business properly.
Nonprofit · Public Service
Award-Winning Library Redesign
Outdated WordPress, impossible-to-update events, zero accessibility features. The site needed a full rethink.
Case Study Coming Soon
Services
Let's get your business working harder for you.
Product & UX Design
For teams building digital products. I design the flows, systems, and interfaces that make software feel easy to use — and keep users coming back.
Web Design & Development
Custom websites built for your business, not a generic industry template. Designed to convert, built to perform, and made to actually represent you.
Brand & Graphic Design
Visual identity work for businesses that are ready to look the part. Logos, systems, collateral — designed to be consistent and unmistakable.
SEO & Local Optimization
Getting found is half the battle. I help businesses rank where it matters — Google Search, Google Maps, and local directories — with an approach that compounds over time.
Conversion Optimization
Your site might look fine and still be losing you business. I audit, test, and redesign the parts of your digital presence that should be turning visitors into customers.
Video & Audio Production
Brand videos, podcast production, and content creation for businesses that want to show up in more ways than just a website.
I work on a project basis for most engagements, with retainer options available for ongoing work. Rates are scoped to the project — not pulled from a rate card.
The Work
Good design solves a problem. Great design makes people forget there was one.
Whether I'm leading UX for a product team, building a conversion-focused site for a local business, or designing a brand system from scratch — the process is always the same: understand the problem first, design second.
I work with companies who need a strategic design partner, and with small business owners who need someone to cut through the noise and just make it work.
For Companies & Teams
Product design, UX leadership, design systems, and creative direction for teams building digital products. I think in flows, test in prototypes, and deliver in systems — not one-offs.
For Small Businesses
Websites, branding, SEO, and digital presence for businesses that are ready to stop blending in. No templates. No cookie-cutter answers. Just work that fits you.
UX & Product Design·Web Design & Development·Brand & Visual Identity·Local SEO·Conversion Optimization·Video & Audio Production·Design Systems·Prototyping·Creative Direction
Available for full-time, contract, and freelance engagements.
How It Works
The Cliff Notes. (Get it?)
01
Discovery
Before anything gets designed, I need to understand what's actually broken — or what opportunity is being missed. We talk. I listen. I ask the questions you didn't know to ask.
02
Solution
Design is a decision-making process, not a decoration step. I map flows, build prototypes, stress-test assumptions, and revise until the solution is earned — not just delivered.
03
Launch & Beyond
Shipping is step one of the real work. I don't hand off a file and disappear. I help you launch, watch how it performs, and adjust until it's actually working.
01
Discovery
Before anything gets designed, I need to understand what's actually broken — or what opportunity is being missed. We talk. I listen. I ask the questions you didn't know to ask.
02
Solution
Design is a decision-making process, not a decoration step. I map flows, build prototypes, stress-test assumptions, and revise until the solution is earned — not just delivered.
03
Launch & Beyond
Shipping is step one of the real work. I don't hand off a file and disappear. I help you launch, watch how it performs, and adjust until it's actually working.
Don't Take My Word For It
Skip the sales pitch.Here's what clients actually say.
“Building a website can be a lot like preparing for war. Let me tell you — hiring Cliff was as good as being on the front line with a missile launcher. He makes web design and development look easy and guides you to see what's really possible — and he does it with ceaseless enthusiasm, to boot!”
Good Questions
A few things people usually ask before reaching out.
Good designpays for itself.
Whether you're fixing what's broken or building something new — I'd like to hear what you're working on.
Let's Talk
Ready when you are.
Whether you're a business owner who's tired of a website that isn't pulling its weight, or a team looking for a designer who brings both craft and strategy — I'd like to hear what you're working on.
OR
Or fill out this quick form and I'll get back to you within 24 hours: